You work hard to entice your customers to buy your products with promotional campaigns and enticing website design. But why stop there? You don’t just want one-time customers but loyal, returning customers. Every step of the buyer’s journey should indicate your dedication to their experience. Here are a few easy ways to make your product packaging more interesting for your consumers from beginning to end.
Explore New Colors
Color is one of the essential design elements that often go underutilized in product packaging—cardboard boxes are brown, packing peanuts are white. There’s no need to limit your creative potential to the standard, neutral colors in today’s packaging world. Expand beyond the basic colors and improve customer experience with a beautiful display. Consider using your logo and other colorful designs on your outside packaging, as well as finding colorful variations on classic packaging items. From the box outside to the packaging inside, how you adorn your product will determine people’s curiosity and excitement.
Add More Decoration
At its core, product packaging relies on functionality and efficiency for a safe, cost-effective way to transport goods. However, your customers don’t just want their product arriving in one piece. They want an exciting packaging experience with creative decoration. Add more décor to your product packaging to wow your customers when they open their boxes and find what’s inside. One of the most versatile and elegant decoration solutions is ribbon. In fact, our custom ribbon with logo at Ribbon By Design will make your packages stand out while also improving your brand recognition.
Focus on Organization
One of the most aesthetically pleasing and exciting aspects of packaging is its organization. If your box looks like someone haphazardly crinkled paper around your product and taped it up, you won’t impress your customers. Focus on the organization of your product packaging to cultivate an emotional investment in the unfolding process. Many companies use thick product packaging and neatly packed boxes to exude a sense of orderliness and attention to detail. Amaze your consumer with a thoughtful and personal touch of organization.
Use each of these easy ways to make your product packaging more interesting and excite your customers. If you have any questions regarding our custom printed ribbon, reach out to our team at Ribbon By Design to meet all your packaging needs.